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Posts Tagged ‘Brand’

Four Ways To Boost Your Brand Power With NeuroMarketing

You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works

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If Your Brand Was A Person, Would You Date Them?

Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of

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Legacy VS Longevity – Brand Makes The Difference

Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are

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Affinity Programs CAN Drive Engagement And Loyalty . . . If Executed Properly

Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,

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Brand Loyalty Is More Fragile Than You Think

Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience

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Make It All Consistent – -Brand Consistency Builds Strength, Awareness

There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on

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When To Give The Customer A Quick In-And-Out

For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,

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Deep Branding Is The Real Thing . . . How To Achieve It And Keep It Thriving

There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should

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Why Do So Many Super Bowl Ads Fail?

  While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the

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Is Your Business Card Your Most Powerful Marketing Tool?

Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,

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