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Category Archive for ‘Vision’

Innovation – Does Your Management Style and Culture Foster or Hinder It?

Organizational culture is getting a lot of attention recently, as economic growth is tougher to come by and company profits even harder to generate. Where

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NEW STUDY RELEASED: SHOWS NON-PROFIT BRANDS HAVE MORE POWER THAN THEY THINK

Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than

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You’ve Worked Hard To Sign Up Those New Members . . . Now, Keep Them Around

With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about

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Consultant Saves 25% over In-House Cost for Member Research

  Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.

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And Now, A Word From Our Sponsor . . .

Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you

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Is Advertising Dead?

Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or

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Customer Service is Still Your Best Marketing Weapon

I’ve traveled all over the country for years for business and personal reasons, and have a Louis-Vuitton sized trunk full of travel nightmare stories as

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How Marketers Can Use Customer Advisory Boards to Engage Customers, Engender Brand Loyalty, and Much More

Guest Blogger Rob Jensen provides some great insights about how you can get reliable customer insights to improve your engagement and profitability. Marketers are giving

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Research Data Drives Effective Creative Strategy

It’s that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or

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Vertical Marketing Strategy – Are you Barking (Up the wrong tree) ?

Owen Ashby hit it on the head with this, we’ve seen this happen in bigger companies who are finding they need to spur new growth

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