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Category Archive for ‘Vision’

Ten Ways To Make Sponsorship Build Credibility, Visibility For Your Brand

Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those

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Let Customer’s Imagination Flow for Effective Research

If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing

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Innovation: Bravery + Curiosity + Support = Advancement

As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the

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Build Customer Brand Loyalty by Letting Them Depend On You

Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing

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5 Ways To Waste Your Firm’s Marketing Budget On Research

Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional

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To Provide a Positive Customer Experience, You Have To Know What They Want

In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the

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Battle For The Bucks: Big Data VS. Good Data

With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying

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So, I’ve Got All This Data . . . Now What?

Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge

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Free Product Development Assistance – Just Ask Your Customers

We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to

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Innovation – Does Your Management Style and Culture Foster or Hinder It?

Organizational culture is getting a lot of attention recently, as economic growth is tougher to come by and company profits even harder to generate. Where

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