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Category Archive for ‘Vision’

Attendee Acquisition Is A Long-Term Investment That Pays Off

With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen

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Can A Computer Know Your Customers Better Than You Do?

The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.

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Center On Customer Experience To Sell Out Events

We’ve long advised companies who want to be market leaders to adopt a customer-centric stance in their internal and marketing attitude. That advice has been

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Deep Branding Is The Real Thing . . . How To Achieve It And Keep It Thriving

There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should

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Why Do So Many Super Bowl Ads Fail?

  While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the

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Lies, Damn Lies, And Statistics

The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track

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Is Your Business Card Your Most Powerful Marketing Tool?

Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,

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Thinking IS Doing . . . Build More Contemplative Time Into Your Marketing for Increased Effectiveness

Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as

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It’s Not Too Late . . . Five Things You Can Do To Accelerate Your Holiday Promotions

As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween

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In a World . . . Where There Is No Post Office . . . Direct Mail Professionals Aren’t Doomed

Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the

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