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Category Archive for ‘Vision’

Is The Right-Brain The “Right” Brain to Appeal to When Boosting Marketing Effectiveness?

For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set

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Four Ways To Boost Your Brand Power With NeuroMarketing

You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works

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Five Ways Customer Research Can Build Your Business

Most businesses we encounter in our practice appear from the outside to be “doing fine”, and its only after a few pointed key questions of

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Can Small Companies Act Like A Big Business And Win?

 Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving

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Ad Agencies Rethink How They Collect Data, Recruit Staff

We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to

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The Power of a Question

Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about

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The Advantage of Primary Source Data With Respect To Aggregated, Accumulated or Transactional Data

By Dave Poulos, Chief Consultant, Granite Partners, LLC Big Data – There, I said it, now the bots can find this article and show it

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If Your Brand Was A Person, Would You Date Them?

Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of

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Time . . . The Scarcest Commodity Executives Have

When we asked 150 senior executives from Marketing, Sales, Operations, Administration, and Human Resources, what one thing they wanted to make their day more manageable,

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How To Think Like Designers

This is What We Do – Thought this was interesting . . .  IBM hires hundreds of these workers to shake up clients — including

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