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Category Archive for ‘Uncategorized’

The Power Of Words . . .

Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or

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Are You Selling To The Right People?

We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when

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Is Your Business Card Your Most Powerful Marketing Tool?

Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,

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Thinking IS Doing . . . Build More Contemplative Time Into Your Marketing for Increased Effectiveness

Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as

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It’s Not Too Late . . . Five Things You Can Do To Accelerate Your Holiday Promotions

As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween

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5 Ways To Waste Your Firm’s Marketing Budget On Research

Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional

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When It Comes To Ads, Trust . . . But Verify

One of a marketer’s biggest challenges is creating trust with a new audience. If a sector of your potential customer base has never heard of

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Sometimes Business Growth Doesn’t Mean More Customers

In our daily consulting practice, we see the inside of businesses all over the country, and can make some fairly educated observations about how they

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E-Mail Effectiveness Boosted by Data Availability

How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note

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