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Category Archive for ‘Social Media’

Can We Finally Dispense With The “Digital” In Digital Marketing?

It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,

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Marketing Automation Can Go Too Far

With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose

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Make It All Consistent – -Brand Consistency Builds Strength, Awareness

There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on

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Customer Engagement: Make Your Sponsorship Count

There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help

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Attendee Acquisition Is A Long-Term Investment That Pays Off

With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen

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Big Data VS Privacy – Who Wins, Marketers or Consumers?

In daily practice, good marketing, at it’s heart, is an attempt to get inside the head of as many people of a certain type as

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Engagement Is Good, Revenue Is Better

There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.

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Lies, Damn Lies, And Statistics

The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track

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Could Your Business Survive Ten Days With No Internet?

As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of

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5 Things To Watch For In 2016

I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a

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