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Category Archive for ‘Sales’

Promotional Items Should Be Carefully Selected for Maximum Impact

There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons

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Ten Tips & Truths For Marketers

For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),

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Fundamentals Can Save Your Advertising Program

As a consultant, I read – a lot – every day, about different marketing approaches, different angles and aspects of marketing, from social media trends

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Tradeshows – Make A Commitment, Make It Count

We recently attended a tradeshow (Granite Partners principal and staff, not the royal “we”) with a client, in an effort to help them gather competitive

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Leaving Gold On The Table

For those companies out there who include industry tradeshows in their marketing mix, either on purpose as part of a strategy, or “because all our

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Leadership Behaviors Gain You a Seat at the C-Table

I’ve long been an advocate of soliciting the help of marketing experts when developing, launching and branding new products, services or businesses. We’ve seen in

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Exhibitions and Trade Shows – A Thing of the Past?

Guest blog Posted by garethcase ⋅ August 30, 2011 ⋅ 5 Comments It’s a subject that comes up every year. There is always an Account

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Spring Tradeshow Season is Here – Are You Prepared?

In many business verticals, Spring/Summer is trade show season. If your marketing plan includes trade shows for your vertical or peripheral industries, and your booth

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What Salespeople Want Prospects and Clients To Know

(An open letter from Salespeople the world over to clients and prospects)   Dear Prospect, As an ethical, professional, courteous sales person, there are some

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Face-To-Face Works Best

If you’re a small business owner or manager, you’ve probably been focused on new customer acquisition for the last year or so, just trying to

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