Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge
We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to
Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than
With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about
Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.
As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in