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Category Archive for ‘Marketing Cures’

Engagement Is Good, Revenue Is Better

There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.

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Lies, Damn Lies, And Statistics

The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track

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Is Your Business Card Your Most Powerful Marketing Tool?

Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,

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Thinking IS Doing . . . Build More Contemplative Time Into Your Marketing for Increased Effectiveness

Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as

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5 Things To Watch For In 2016

I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a

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Content, Shmontent – Providing Valuable Insights To Prospects Will Convert Them To Customers, No Matter What Form It Takes . . .

The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,

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It’s Not Too Late . . . Five Things You Can Do To Accelerate Your Holiday Promotions

As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween

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Ten Ways To Make Sponsorship Build Credibility, Visibility For Your Brand

Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those

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Let Customer’s Imagination Flow for Effective Research

If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing

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Reach Your Audience The Way THEY Want You To, and Success Will Follow . . .

It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting

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