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Category Archive for ‘Marketing Cures’

Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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E-Mail Makes A Comeback!

There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing

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The Devil’s In The Details

Sometimes it’s the little things that make a difference in the effectiveness of your marketing campaign. I’m not talking about typos, color shifts, production problems

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Change Is Good

Change is generally good, for a majority of the people, a majority of the time. However fear of the unknown often retards the advance of

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Cure Found for Commonplace Marketing Campaigns . . .

Everybody Can “Do” Marketing, Right? When you need answers about your health, you consult a professional, trained physician. When you need marketing expertise, you should

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