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Category Archive for ‘Marketing Cures’

Sometimes the Question is More Important Than the Answer . . .

There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the

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Internet Not The Only Media – Yet

In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using

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Converting Prospects to Members (or Customers)

One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is

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Five Things About Branding We Can Learn from Geek Squad

I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development

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Your Name – Self-Branding At It’s Finest

Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an

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Does Your Latest Campaign Pass the “Sniff Test?”

I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very

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Do Your Clients Know You, or Just What You’ve Reminded Them Of Recently?

Service businesses are funny things sometimes. Clients tend to pigeonhole your service firm based on what service you first performed for them. They rarely actually

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E-Mail Effectiveness Boosted by Data Availability

How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note

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Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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E-Mail Makes A Comeback!

There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing

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