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Category Archive for ‘Marketing Cures’

Engagement Means Understanding

We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve

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The Battle Between Sales and Marketing Rages On . . .

There are many areas of ongoing controversy in the world – Alien v. Predator, King Kong v. Godzilla, Greece v. Turkey, Israel v. (Pick one)

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Sometimes the Question is More Important Than the Answer . . .

There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the

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Internet Not The Only Media – Yet

In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using

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Converting Prospects to Members (or Customers)

One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is

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Five Things About Branding We Can Learn from Geek Squad

I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development

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Your Name – Self-Branding At It’s Finest

Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an

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Does Your Latest Campaign Pass the “Sniff Test?”

I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very

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Do Your Clients Know You, or Just What You’ve Reminded Them Of Recently?

Service businesses are funny things sometimes. Clients tend to pigeonhole your service firm based on what service you first performed for them. They rarely actually

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E-Mail Effectiveness Boosted by Data Availability

How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note

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