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Category Archive for ‘Marketing Cures’

Five Things About Branding We Can Learn from Geek Squad

I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development

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Your Name – Self-Branding At It’s Finest

Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an

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Does Your Latest Campaign Pass the “Sniff Test?”

I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very

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Do Your Clients Know You, or Just What You’ve Reminded Them Of Recently?

Service businesses are funny things sometimes. Clients tend to pigeonhole your service firm based on what service you first performed for them. They rarely actually

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E-Mail Effectiveness Boosted by Data Availability

How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note

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Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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E-Mail Makes A Comeback!

There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing

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The Devil’s In The Details

Sometimes it’s the little things that make a difference in the effectiveness of your marketing campaign. I’m not talking about typos, color shifts, production problems

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Change Is Good

Change is generally good, for a majority of the people, a majority of the time. However fear of the unknown often retards the advance of

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Cure Found for Commonplace Marketing Campaigns . . .

Everybody Can “Do” Marketing, Right? When you need answers about your health, you consult a professional, trained physician. When you need marketing expertise, you should

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