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Category Archive for ‘Leadership’

So, I’ve Got All This Data . . . Now What?

Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge

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Free Product Development Assistance – Just Ask Your Customers

We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to

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Innovation – Does Your Management Style and Culture Foster or Hinder It?

Organizational culture is getting a lot of attention recently, as economic growth is tougher to come by and company profits even harder to generate. Where

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NEW STUDY RELEASED: SHOWS NON-PROFIT BRANDS HAVE MORE POWER THAN THEY THINK

Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than

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Consultant Saves 25% over In-House Cost for Member Research

  Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.

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And Now, A Word From Our Sponsor . . .

Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you

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The Best “Big Data” is The Invisible Kind

Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”

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Members Behave Like Consumers . . . and Make Decisions The Same Way!

As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in

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Engagement Turns Your Members Into Cheerleaders

Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily

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Win With A Member-Focused Value Proposition

Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve

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