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Category Archive for ‘Leadership’

5 Things To Watch For In 2016

I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a

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Content, Shmontent – Providing Valuable Insights To Prospects Will Convert Them To Customers, No Matter What Form It Takes . . .

The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,

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In a World . . . Where There Is No Post Office . . . Direct Mail Professionals Aren’t Doomed

Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the

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Let Customer’s Imagination Flow for Effective Research

If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing

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Innovation: Bravery + Curiosity + Support = Advancement

As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the

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Build Customer Brand Loyalty by Letting Them Depend On You

Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing

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Can You Spare 111 Minutes for Better Direct Marketing Results?

When we get near the Holidays, we often get requests to do special mailings, Holidays card mailings, special e-mail templates and the like, usually these

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5 Ways To Waste Your Firm’s Marketing Budget On Research

Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional

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Is facebook Your New Customer Service Department?

I was speaking with some colleagues at a networking function the other day, and the presenter asserted that some companies have scaled back their customer

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Battle For The Bucks: Big Data VS. Good Data

With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying

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