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Category Archive for ‘Leadership’

Affinity Programs CAN Drive Engagement And Loyalty . . . If Executed Properly

Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,

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Marketing Automation Can Go Too Far

With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose

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Self-Branding: Keys to Making a Great First, Second and Third Impression On Prospects, Clients

Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client

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Brand Loyalty Is More Fragile Than You Think

Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience

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Are You Selling To The Right People?

We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when

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Make It All Consistent – -Brand Consistency Builds Strength, Awareness

There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on

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Make Your Marketing Dollars Work As Hard As You Do

Marketers are typically asked to justify their expenditures, to craft a nearly inviolate budget often as much as two years ahead of time, and to

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You CAN Teach An Old Dog New Tricks . . . Sometimes You Don’t Have To

In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world

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Persistence More Important Than Ever To Close The Sale

In the modern world, the practice of sales, whether it be called “Account-based Marketing” or Business Development, or some other euphemism, is as tough as

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Customer Engagement: Make Your Sponsorship Count

There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help

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