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Category Archive for ‘Ethical Marketing’

New Trends Not Always The Most Valuable

As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see

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What Salespeople Want Prospects and Clients To Know

(An open letter from Salespeople the world over to clients and prospects)   Dear Prospect, As an ethical, professional, courteous sales person, there are some

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Are You Prepared for a Communications Crisis?

In the general hierarchy of life’s priority, when you think of crisis, the marketing department is probably not the place to call. But if you’re

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The Illusion of Control

I think we can agree that most top marketing professionals are what used to be called a “Type A” personality – high speed, high motivation,

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Does Your Latest Campaign Pass the “Sniff Test?”

I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very

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Economy Down, Scammers Up

Over the last few years I’ve seen quite a bit of questionable e-mail come through my in-box, and most of it goes right back out

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