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Category Archive for ‘Ethical Marketing’

Battle For The Bucks: Big Data VS. Good Data

With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying

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The Best “Big Data” is The Invisible Kind

Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”

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Big Brands Use Big Data To Engage Customers

Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

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Do’s and Don’ts for Your Trade Show

Revisited due to popular demand – FOX news on Tradeshows, with some input from me . . . By Cindy Vanegas Published April 23, 2012

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Just Like Rodney, Marketers Get No Respect . . .

I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.

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E-Mail: B-to-B Marketing’s Secret Weapon

We use e-mail for a number of purposes, both for our own marketing efforts and on behalf of clients or as part of their plans

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Get Top Results When You Crank Up the “Direct” in Your Direct Mail

By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back

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Promotional Items Should Be Carefully Selected for Maximum Impact

There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons

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Ten Tips & Truths For Marketers

For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),

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New Trends Not Always The Most Valuable

As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see

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