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Category Archive for ‘Ethical Marketing’

Can Small Companies Act Like A Big Business And Win?

 Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving

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Calculating Return-on-Investment (ROI) for Research

Many thanks to the Insight Association for putting this together – we’ve been using this same logic to explain the value of research to our

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The Power of a Question

Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about

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Doing The New Client Dance . . .

As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re

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The Power Of Words . . .

Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or

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Marketing Automation Can Go Too Far

With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose

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Brand Loyalty Is More Fragile Than You Think

Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience

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Make It All Consistent – -Brand Consistency Builds Strength, Awareness

There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on

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You CAN Teach An Old Dog New Tricks . . . Sometimes You Don’t Have To

In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world

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Persistence More Important Than Ever To Close The Sale

In the modern world, the practice of sales, whether it be called “Account-based Marketing” or Business Development, or some other euphemism, is as tough as

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