I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.
Thought You’d Enjoy This . . . There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective
With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons
We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,