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Category Archive for ‘Design’

Is Advertising Dead?

Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or

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Are These 12 Roadblocks Stopping Your Valuable Trade Show Leads?

Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade

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What Is The Worst Marketing Campaign Ever?

5/11/2012 | blur Group, Expertsourcing, Featured | Dorothy | No Comments We’re all guilty of the occasional bout of marketing Schadenfreude – but we’ve also

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Empowered Customers: A Direct Result of Technology Adoption?

This was so good I couldn’t resist re-posting it, courtesy of Sourcelink Rich Brown, Oct 02, 2012 Enlightened marketers are now referencing the “Age of

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E-Mail Drives Sales – Duh! HBR Tells The RIGHT Story of E-mail Marketing

Thought you’d find this of interest, so I reposted it in it’s entirety – sums up what I’ve been saying for several years! by Arthur

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Does Social Media Marketing ACTUALLY Drive Customer Behavior and Convert to Revenue?

Social Media, social media, social media – there, I said it three times into the mirror, now I just have to wait and see what

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Integration Is Key To Marketing Campaign Effectiveness

The phrase “The whole is greater than the sum of the parts” is never more appropriate than as part of a discussion of integrated marketing

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Emoticons Do NOT Elicit Emotion From Prospects

I got several e-mails and text messages yesterday from other professionals and colleagues that contained one or more emoticons – you know, those little symbols

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E-Mail Brilliance In Bite-Sized Chunks

5 Elements of Effective E-mail Messaging 1)      Carry the Brand – if you send an e-mail to a new or known constituency, no matter what’s

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Rebranding Your Organization – Change Management At Its Finest

Imagine your future: Your brand identity has been in place unchanged since the organization was founded in the 50s; the marketplace has shifted; your brand

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