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Category Archive for ‘Design’

Four Ways To Boost Your Brand Power With NeuroMarketing

You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works

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Calculating Return-on-Investment (ROI) for Research

Many thanks to the Insight Association for putting this together – we’ve been using this same logic to explain the value of research to our

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Can We Finally Dispense With The “Digital” In Digital Marketing?

It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,

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How To Think Like Designers

This is What We Do – Thought this was interesting . . .  IBM hires hundreds of these workers to shake up clients — including

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Affinity Programs CAN Drive Engagement And Loyalty . . . If Executed Properly

Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,

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Marketing Automation Can Go Too Far

With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose

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Self-Branding: Keys to Making a Great First, Second and Third Impression On Prospects, Clients

Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client

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Make It All Consistent – -Brand Consistency Builds Strength, Awareness

There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on

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You CAN Teach An Old Dog New Tricks . . . Sometimes You Don’t Have To

In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world

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When To Give The Customer A Quick In-And-Out

For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,

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