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Category Archive for ‘Data’

Integration and Personalization Keys to Success

Every marketer is trained from the beginning of their career to attempt to get the most value from their marketing dollars – everyone knows that

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The Illusion of Control

I think we can agree that most top marketing professionals are what used to be called a “Type A” personality – high speed, high motivation,

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Personalization Boosts Response, But Can Be Overdone

We’ve seen studies, a few released very recently, that suggest that personalization of direct marketing materials, including print and e-mail, boosts response significantly – in

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Engagement Means Understanding

We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve

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Sometimes the Question is More Important Than the Answer . . .

There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the

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Converting Prospects to Members (or Customers)

One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is

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E-Mail Effectiveness Boosted by Data Availability

How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note

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Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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E-Mail Makes A Comeback!

There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing

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Getting It Right Actually Costs LESS!

Marketing activities are increasingly driven by data of various types – the power provided by social media platforms comes largely from the data that ‘likes’

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