Call David: 1 (410) 472-4570 | Mail: david@davidpoulos.com

Category Archive for ‘Data’

You’ve Worked Hard To Sign Up Those New Members . . . Now, Keep Them Around

With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about

Read More

The Best “Big Data” is The Invisible Kind

Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”

Read More

Is Advertising Dead?

Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or

Read More

Association Member Engagement Mountain

Written by Dan Varroney  Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement

Read More

Big Brands Use Big Data To Engage Customers

Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

Read More

How Marketers Can Use Customer Advisory Boards to Engage Customers, Engender Brand Loyalty, and Much More

Guest Blogger Rob Jensen provides some great insights about how you can get reliable customer insights to improve your engagement and profitability. Marketers are giving

Read More

Research Data Drives Effective Creative Strategy

It’s that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or

Read More

Don’t Assume You Know Your Customers

Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I couldn’t

Read More

Vertical Marketing Strategy – Are you Barking (Up the wrong tree) ?

Owen Ashby hit it on the head with this, we’ve seen this happen in bigger companies who are finding they need to spur new growth

Read More

How to Assess and Enhance Membership Value

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

Read More
Back to Top
WordPress Video Lightbox