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Category Archive for ‘Data’

Reach Your Audience The Way THEY Want You To, and Success Will Follow . . .

It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting

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Build Customer Brand Loyalty by Letting Them Depend On You

Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing

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Can You Spare 111 Minutes for Better Direct Marketing Results?

When we get near the Holidays, we often get requests to do special mailings, Holidays card mailings, special e-mail templates and the like, usually these

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5 Ways To Waste Your Firm’s Marketing Budget On Research

Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional

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To Provide a Positive Customer Experience, You Have To Know What They Want

In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the

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Battle For The Bucks: Big Data VS. Good Data

With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying

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So, I’ve Got All This Data . . . Now What?

Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge

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Free Product Development Assistance – Just Ask Your Customers

We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to

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You’ve Worked Hard To Sign Up Those New Members . . . Now, Keep Them Around

With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about

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The Best “Big Data” is The Invisible Kind

Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”

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