Contrary to popular belief, not only can’t “everyone do marketing”, but the myth that “the Marketing department dreams this stuff up every day . .
With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen
The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.
In daily practice, good marketing, at it’s heart, is an attempt to get inside the head of as many people of a certain type as
As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,