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Category Archive for ‘Data’

Is The Right-Brain The “Right” Brain to Appeal to When Boosting Marketing Effectiveness?

For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set

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The Value of Primary Research In Marketing Planning

The Marketing Doctor Podcast, Season 1, Episode 1 – Pilot The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder

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Four Ways To Boost Your Brand Power With NeuroMarketing

You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works

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Five Ways Customer Research Can Build Your Business

Most businesses we encounter in our practice appear from the outside to be “doing fine”, and its only after a few pointed key questions of

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Can Small Companies Act Like A Big Business And Win?

 Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving

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Calculating Return-on-Investment (ROI) for Research

Many thanks to the Insight Association for putting this together – we’ve been using this same logic to explain the value of research to our

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Can We Finally Dispense With The “Digital” In Digital Marketing?

It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,

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Ad Agencies Rethink How They Collect Data, Recruit Staff

We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to

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The Power of a Question

Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about

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The Advantage of Primary Source Data With Respect To Aggregated, Accumulated or Transactional Data

By Dave Poulos, Chief Consultant, Granite Partners, LLC Big Data – There, I said it, now the bots can find this article and show it

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