Call David: 1 (410) 472-4570 | Mail: david@davidpoulos.com

Category Archive for ‘Content’

The Value of Primary Research in Marketing Planning

The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder how product or service companies figure out what to offer,

Read More

The Value of Primary Research In Marketing Planning

The Marketing Doctor Podcast, Season 1, Episode 1 – Pilot The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder

Read More

Ad Agencies Rethink How They Collect Data, Recruit Staff

We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to

Read More

If Your Brand Was A Person, Would You Date Them?

Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of

Read More

How To Think Like Designers

This is What We Do – Thought this was interesting . . .  IBM hires hundreds of these workers to shake up clients — including

Read More

The Power Of Words . . .

Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or

Read More

Marketing Automation Can Go Too Far

With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose

Read More

Customer Engagement: Make Your Sponsorship Count

There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help

Read More

Can A Computer Know Your Customers Better Than You Do?

The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.

Read More

Patience Is A Declining Virtue

In marketing practice, we are called upon to determine customer insights so that our message can be directed toward the “right” audience, that it might

Read More
Back to Top
WordPress Video Lightbox