Call David: 1 (410) 472-4570 | Mail:

Category Archive for ‘Communications’


Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than

Read More

You’ve Worked Hard To Sign Up Those New Members . . . Now, Keep Them Around

With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about

Read More

Consultant Saves 25% over In-House Cost for Member Research

  Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.

Read More

Sometimes, a Frontal Assault Loses The Sales Battle

I was speaking with a top marketer and high-powered sales professional (yes, the two skills are not mutually exclusive), and the conversation drifted to how

Read More

And Now, A Word From Our Sponsor . . .

Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you

Read More

The Best “Big Data” is The Invisible Kind

Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”

Read More

3 Ways NOT To Fall for a Clever Headline

In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over

Read More

Engagement Turns Your Members Into Cheerleaders

Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily

Read More

Win With A Member-Focused Value Proposition

Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve

Read More

Is Advertising Dead?

Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or

Read More
Back to Top
WordPress Video Lightbox