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Category Archive for ‘Communications’

Innovation: Bravery + Curiosity + Support = Advancement

As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the

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Build Customer Brand Loyalty by Letting Them Depend On You

Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing

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5 Ways To Waste Your Firm’s Marketing Budget On Research

Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional

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To Provide a Positive Customer Experience, You Have To Know What They Want

In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the

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Is facebook Your New Customer Service Department?

I was speaking with some colleagues at a networking function the other day, and the presenter asserted that some companies have scaled back their customer

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So, I’ve Got All This Data . . . Now What?

Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge

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Free Product Development Assistance – Just Ask Your Customers

We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to

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Innovation – Does Your Management Style and Culture Foster or Hinder It?

Organizational culture is getting a lot of attention recently, as economic growth is tougher to come by and company profits even harder to generate. Where

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NEW STUDY RELEASED: SHOWS NON-PROFIT BRANDS HAVE MORE POWER THAN THEY THINK

Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than

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You’ve Worked Hard To Sign Up Those New Members . . . Now, Keep Them Around

With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about

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