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Category Archive for ‘Communications’

Patience Is A Declining Virtue

In marketing practice, we are called upon to determine customer insights so that our message can be directed toward the “right” audience, that it might

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Why Do So Many Super Bowl Ads Fail?

  While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the

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Engagement Is Good, Revenue Is Better

There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.

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Lies, Damn Lies, And Statistics

The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track

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Could Your Business Survive Ten Days With No Internet?

As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of

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Is Your Business Card Your Most Powerful Marketing Tool?

Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,

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5 Things To Watch For In 2016

I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a

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In a World . . . Where There Is No Post Office . . . Direct Mail Professionals Aren’t Doomed

Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the

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Ten Ways To Make Sponsorship Build Credibility, Visibility For Your Brand

Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those

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Reach Your Audience The Way THEY Want You To, and Success Will Follow . . .

It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting

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