Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or
Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,
Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client
There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on
In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world
With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen
The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.