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Category Archive for ‘Communications’

The Power Of Words . . .

Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or

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Affinity Programs CAN Drive Engagement And Loyalty . . . If Executed Properly

Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,

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Marketing Automation Can Go Too Far

With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose

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Self-Branding: Keys to Making a Great First, Second and Third Impression On Prospects, Clients

Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client

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Brand Loyalty Is More Fragile Than You Think

Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience

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Make It All Consistent – -Brand Consistency Builds Strength, Awareness

There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on

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You CAN Teach An Old Dog New Tricks . . . Sometimes You Don’t Have To

In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world

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Insight Versus Data – Don’t Mistake The Two

Contrary to popular belief, not only can’t “everyone do marketing”, but the myth that “the Marketing department dreams this stuff up every day . .

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Attendee Acquisition Is A Long-Term Investment That Pays Off

With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen

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Can A Computer Know Your Customers Better Than You Do?

The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.

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