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Category Archive for ‘Branding’

Are These 12 Roadblocks Stopping Your Valuable Trade Show Leads?

Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade

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Google This: What It Means When A Brand Becomes A Verb

I thought readers would appreciate this – I’m as guilty as anyone of using these verbisms, especially being close to the inside at Xerox and

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What Is The Worst Marketing Campaign Ever?

5/11/2012 | blur Group, Expertsourcing, Featured | Dorothy | No Comments We’re all guilty of the occasional bout of marketing Schadenfreude – but we’ve also

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Is Your Branding Team Thinking Strategically?

Graham Robertson provides us with this week’s opus – brilliantly done, a really good grasp on strategic brand thinking. Gotta love Graham. If so, spread

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E-Mail Brilliance In Bite-Sized Chunks

5 Elements of Effective E-mail Messaging 1)      Carry the Brand – if you send an e-mail to a new or known constituency, no matter what’s

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Rebranding Your Organization – Change Management At Its Finest

Imagine your future: Your brand identity has been in place unchanged since the organization was founded in the 50s; the marketplace has shifted; your brand

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Do’s and Don’ts for Your Trade Show

Revisited due to popular demand – FOX news on Tradeshows, with some input from me . . . By Cindy Vanegas Published April 23, 2012

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Just Like Rodney, Marketers Get No Respect . . .

I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.

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Engaging Customers – Modern Thought on Reaching the Current Consumer

Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

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Brand Effectiveness Key to Membership Growth, Part II

Here’s part II of yesterday’s post . . . Brand Effectiveness Key to Membership Growth – Part 2 In Part One, we discussed using in-depth

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