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Category Archive for ‘Branding’

Make It All Consistent – -Brand Consistency Builds Strength, Awareness

There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on

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When To Give The Customer A Quick In-And-Out

For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,

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Deep Branding Is The Real Thing . . . How To Achieve It And Keep It Thriving

There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should

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Why Do So Many Super Bowl Ads Fail?

  While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the

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Engagement Is Good, Revenue Is Better

There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.

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Is Your Business Card Your Most Powerful Marketing Tool?

Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,

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Ten Ways To Make Sponsorship Build Credibility, Visibility For Your Brand

Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those

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NEW STUDY RELEASED: SHOWS NON-PROFIT BRANDS HAVE MORE POWER THAN THEY THINK

Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than

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Is Advertising Dead?

Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or

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Are These 12 Roadblocks Stopping Your Valuable Trade Show Leads?

Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade

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