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Category Archive for ‘Branding’

Four Ways To Boost Your Brand Power With NeuroMarketing

You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works

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Can We Finally Dispense With The “Digital” In Digital Marketing?

It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,

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Ad Agencies Rethink How They Collect Data, Recruit Staff

We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to

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If Your Brand Was A Person, Would You Date Them?

Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of

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Market Research Is the Answer to ‘Uberization’ and the Customer Challenges of the 21st Century

Jessica delivers this message better than I could, so I thought I’d pass this along . . . we’ve been explaining this to clients for

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How To Think Like Designers

This is What We Do – Thought this was interesting . . .  IBM hires hundreds of these workers to shake up clients — including

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How To Become Customer-Centric . . .

Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does

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Legacy VS Longevity – Brand Makes The Difference

Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are

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Self-Branding: Keys to Making a Great First, Second and Third Impression On Prospects, Clients

Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client

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Brand Loyalty Is More Fragile Than You Think

Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience

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