Call David: 1 (410) 472-4570 | Mail: david@davidpoulos.com

Engagement Is Good, Revenue Is Better

There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.

Read More

Lies, Damn Lies, And Statistics

The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track

Read More

Could Your Business Survive Ten Days With No Internet?

As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of

Read More

Is Your Business Card Your Most Powerful Marketing Tool?

Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,

Read More

Thinking IS Doing . . . Build More Contemplative Time Into Your Marketing for Increased Effectiveness

Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as

Read More

5 Things To Watch For In 2016

I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a

Read More

Content, Shmontent – Providing Valuable Insights To Prospects Will Convert Them To Customers, No Matter What Form It Takes . . .

The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,

Read More

It’s Not Too Late . . . Five Things You Can Do To Accelerate Your Holiday Promotions

As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween

Read More

In a World . . . Where There Is No Post Office . . . Direct Mail Professionals Aren’t Doomed

Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the

Read More

Ten Ways To Make Sponsorship Build Credibility, Visibility For Your Brand

Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those

Read More
Back to Top
WordPress Video Lightbox