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Getting It Right Actually Costs LESS!

Marketing activities are increasingly driven by data of various types – the power provided by social media platforms comes largely from the data that ‘likes’

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Cure Found for Commonplace Marketing Campaigns . . .

Everybody Can “Do” Marketing, Right? When you need answers about your health, you consult a professional, trained physician. When you need marketing expertise, you should

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Don’t Assume You Know Your Customers

Note: Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I

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