Contrary to popular belief, not only can’t “everyone do marketing”, but the myth that “the Marketing department dreams this stuff up every day . .
With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen
The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.
There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should
In daily practice, good marketing, at it’s heart, is an attempt to get inside the head of as many people of a certain type as