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Author Archive

Boss Got ADD? – It Might Be The Media’s Fault . . .

Most people have what they think are busy lives, and most of us try to do as much during a given day as possible, to

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Economy Down, Scammers Up

Over the last few years I’ve seen quite a bit of questionable e-mail come through my in-box, and most of it goes right back out

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Good Customer Service MAKES Your Company Money

One of the hallmarks of a strong b-to-c company is the reputation of their customer service approach. Think how much the CS interaction defines the

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Publish or Perish – By What Definition?

In today’s social media-immersed, blogosphere saturated, media-driven, net savvy world, the nature of publishing has certainly changed. The very definition of publishing has changed as

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Think Twice Before You Hit Send

Everyone makes mistakes – I don’t care who you are in life, you’ve made a mistake or two along the way, it virtually unavoidable. In

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The Devil’s In The Details

Sometimes it’s the little things that make a difference in the effectiveness of your marketing campaign. I’m not talking about typos, color shifts, production problems

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Change Is Good

Change is generally good, for a majority of the people, a majority of the time. However fear of the unknown often retards the advance of

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Teamwork Pays Off

After one of our recent brutal winters, including over 4′ of snow, we paid the price for them by replacing the 28-year-old roof on our

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Do You Work At A Mickey-Mouse Company?

With young children in the house, I’m constantly inundated with Disney products. They take on various forms, from movies, figures, puzzles, games, toys of various

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Big Brands Use Big Data To Engage Customers

Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

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